We’re just putting the wraps on Media Day, held this afternoon at the Chesapeake Energy Arena. This is a chance not only for the press to talk with our players one-on-one about the upcoming season, but also for our staff to get photos and videos we need of the players to use for in-arena videos, promotional materials, broadcast segments … the list goes on.
This year, while the players were stopping through photography stations, green-screen sets and even our live webcast, another group was in a separate room getting their moment to show that they’re an important part of the team, too.
About 30 Season Ticket Members were part of a commercial shoot for an upcoming marketing campaign that we’re set to launch during this season. Like the players, they went in front of the cameras with a green-screen background to deliver lines and B-roll for our soon-to-be-released ad. When you see the final product, they’ll be sharing the screen with some of our players, who also shot scenes for the same campaign.
We didn’t just keep them in their own room the whole time – Karlis, our director of Season Ticket Retention, and some of our Account Managers made sure these fans had an opportunity to watch the players in action on the arena floor.
Of course, the action wasn’t what they’re used to watching at the arena – it consisted mostly of players posing for photos, stopping by the live webcast to answer questions and cracking jokes at one another.
Without the fans, though, the team wouldn’t have been complete; with them, every part of Thunder Basketball was represented at Media Day.
- Karina Henderson